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About Greg Ulmer

Professor Emeritus, English and Media Studies, University of Florida, Gainesville FL; Coordinator, Florida Research Ensemble (FRE).

Konsulting the Border

Konsult Experiment, beginning December, 2019, Gregory Ulmer and John Craig Freeman (Florida Research Ensemble).

After collaborating on two essays addressing theory and practice of augmented reality (AR), both for collections edited by Vladimir Geroimenko, Freeman and Ulmer committed to a full-scale konsult on the U.S.-Mexico Border.

Ulmer and Freeman, Distance Table Work, Konsulting the Border.

Event.  Event refers to the experience of an egent (inventional consultant) achieving insight. Arthur Koestler showed that three fundamental modes of insight shared the same structure of bisociation (the convergence of two unrelated domains or semantic fields): a) getting a joke —Ha; b) Eureka discovery in science —Aha; c) Epiphany illumination in art —Ah.
        The important point relative to event is that this experience requires egent engagement with a practice. Incidents, occasions, occurrences happen (natural and man-made disasters for example), but to become event requires individual theopraxesis (knowing willing imagining) processing the occurrence within a form. As Heidegger pointed out about ontology, Being emerges within language (philosopher uses writing and logic to produce event of being). Or The term “anagnorisis” in Greek tragedy is moment of recognition and turning point in the drama creating the event of tragedy (Oedipus realizes his true identity). Konsult is a practice designed to support such insight native to electracy, specifically addressing creativity as such (heuretics. “finding”).

A border is a line: the Big Bend diagrams a fold catastrophe (R. Thom).

Extimacy. This is Lacan’s term to identify the nature of subject identity formation in electracy. Human identity emerges within a field condition (the Unconscious), a psychoanalytic version of Heidegger’s Dasein (being in the world), in which the inside and outside of person are diagrammed using topological figures such as Klein bottle or moebius strip. The import is that “truth” is hidden in plain sight: repression does not erase the subject’s truth but displaces, disguises, distorts it using the tropology of dreamwork, such that it may be recovered, known, reconfigured in therapy (or through practices of art or politics). The theory and practice of psychoanalysis, existential philosophy, and modernist poetics are isomorphic, functioning by means of extimate epiphanies or illuminations: the invisible spiritual affective order “inside” becomes intelligible and accessible through formal operation with and through the material concrete manifest “outside.” In short, the Border outside (US-Mexico border)—configured within konsult theopraxesis—gives insight and knowledge of “the border in me,” and bordering itself as such. Extimacy is how egents gain access to both poles of alienation—totality of global commodity forces and unconscious libidinal drives of the body (corporation and corporeality).

A semiotic square (Greimas) of outlines a border system, indicating a shift from Frontier to Sprawl.

In short, event create extimacy, and extimacy is the ontology required to complete the cognitive map (choragraphy) of electracy, reconnecting the microcosm and macrocosm registers of digital apparatus. The challenge of our project is to design and test konsut, and apply it to choragraphy of the US-Mexico border. The ambition is that the extimate experience of our konsult event educates an engaged public sphere with respect to electracy in general and remediation of border disasters in particular.

John Craig Freeman

Border Moment, Nogales AZ

2020-01-06T22:07:05+00:00 December 29th, 2019|Categories: Uncategorized|

The Neutral

 The Cheshire Diagrams are conductive, initiating a certain trajectory, a direction/sense (sens) of inference through information: smile as design prompt, the grin without a (Cheshire) cat, to a suspension of position, being en sourffance (pending), to hovering relative to event. Such is the egent’s orientation to disaster: not to take a stand, formulate a thesis (position), as would be expected in our Contrast, a literate inquiry. Konsult necessarily orients otherwise. The hovering smile leads us to one of the most extensive theoretical explorations of this a-thetic orientation, exemplified in the entire career of Roland Barthes, from the Zero Degree of Writing, to The Neutral (and the final seminar, Preparation of the Novel).  In his penultimate seminar taught at the Collège de France, Roland Barthes defined the “neutral” as that which baffles the paradigm. We will have more to say and do (to theopraxese) with the neutral. For now, by way of conductive transition, there is this citation of the seminar’s concluding statement.

4. From that (I will stop here), going back to Freud and Leonardo, we might perhaps say that the Neutral finds its feature, its gesture, its inflection embodied in what is inimitable about it: the smile, the Leonardian smile analyzed by Freud: Mona Lisa, St. Anne, Leda, St. John, Bacchus: smiles at the same time of men and women: smiles-figures in which the mark of exclusion, of separation cancels itself, smiles that circulate from one sex to the other: “the smile of bliss and rapture which had once played on his mother’s (Caterina’s) lips as she fondled him.” Even if the biographical reference seems to me too specific, too anecdotal, there is this truth: the idea that the genital paradigm is baffled (transcended, displaced) not in a figure of indifference of unfeeling, or matteness but in that of ecstasy, of enigma, of gentle radiance, of the sovereign good. To the gesture of the paradigm, of the conflict, of the arrogant demeaning, represented by the castrating laugh, the gesture of the Neutral would reply: smile.

Exit the Neutral.

Roland Barthes, The Neutral, Trans. Rosalind E. Krauss and Denis Hollier, Columbia University Press 2005.

2019-08-22T15:22:20+00:00 August 22nd, 2019|Categories: Cheshire Cat, Conduction, Neutral, Roland Barthes|Tags: , |

Cheshire Diagrams: Poetics

The experiment tests the inferential practice of conduction (navigating information archive using the aesthetic relationships of dream work). Composed as images (nine diagrams consisting of twenty-two emblems), the Diagrams themselves in principle could be published in print like any other illustration, but their native existence as emblems (text/image constructions), designed using collage poetics, appropriation, visual poetics, allusion—the resources of aesthetics in short—becomes practical for general education in the digital apparatus. They were created to test the possibility of slides to stand on their own, apart from the lecture they conventionally illustrate in such software as PowerPoint or Keynote. The lectureless slide is identified as such with the name “zlide.” “The Cheshire Diagrams” demonstrate conduction testing the zlide form (sliding of the signified under the signifier).

The book, Konsult: Theopraxesis, theorized the generation of an electrate genre of education, equivalent of dialogue for digital equipment. The website,, takes up where the book leaves off, shifting away from theory to practice (to theopraxesis). Using Plato’s Republic as template relay to generate an electrate genre, the Theory proposed the historical city of Venice, Italy, as a resource for imagining the social place in electracy that Plato outlined for literacy as an ideal Republic. Venice was selected to figure this new dimension for numerous reasons, beginning with its contemporary status as an actual place transforming into fantasy (as in Italo Calvino’s Invisible Cities). The current threat to the city posed by the overwhelming number of tourists is a symptom of what recommends it to represent the “Mecca” of electracy. This reflection on imaginal Venice is to be extended in the experiments into the more properly electrate order of theme parks, specifically in the casinos of Las Vegas, The Venetian Casino in particular.

Within the larger frame of the ideal city, Plato articulated his metaphysics in the Allegory of the Cave, perhaps the best-known fragment of philosophy in all of literacy. An ongoing experiment for konsult is to devise an equally effective allegory of electrate metaphysics. Konsult (the book) nominated the exiled Russian poet Joseph Brodsky’s Watermark, a memoir of his annual visit to Venice during the high-water month of December, as basis for an Allegory of the Wave. Venice and Watermark are transitional entries, useful for introducing the project, inviting a collaborative engagement with this challenge: imagining the place and practices of the dimension of reality under construction in electracy. Such may be an assignment organizing an entire curriculum.

“The Cheshire Diagrams” take up this challenge in a modest way, moving beyond the book and the Allegory of the Wave, performing rather than discussing electrate metaphysics. Within electracy proper the equivalent of Plato’s Republic is Walt Disney’s Disneyland (Disney World), prototype of theming. Mickey Mouse is our Socrates in this scenario. The Diagrams experiment began with the hypothesis that an allegory of electrate metaphysics (attraction/repulsion as fundamental cause) already existed in the chase genre of Cat & Mouse animation (Tom & Jerry et al). It is the reality of predation troped into a figure of insatiable desire and anxiety. This line of inquiry led to George Herriman’s Krazy Kat as most eloquent dramatization of drive energy as minimum system (Krazy, Officer Pupp, Ignatz, Brick), and finally to the Cheshire Cat in Lewis Carroll’s Alice in Wonderland. The series of emblems uses the inferential process of conduction (dada bachelor machine logic) to explore a cat-mouse joke in Alice (the gag is to konsult what dialectic is to dialogue). The joke is based on a macaronic pun: la souris in French means “smile,” “mouse,” and “girl” (in slang). The discovery of the experiment is that the Cheshire Cat’s grin functions as an equivalent in theopraxesis for category in literate reasoning: the syntagm of a grin without a cat separates from its context to circulate through information as a support for inference by means of aesthetics (Kant’s reflective judgment).  A first response to this discovery (conduction as a mode of inference navigates information passing from the known into the unknown) is that there are other such primary image/texts already extant, modeling a poetics for creative metaphysics. “The Cheshire Diagrams” models an operation for itself but also as an invitation and call for collaboration.

2019-07-15T18:02:12+00:00 July 15th, 2019|Categories: Allegory, Cheshire Cat, Conduction, Curriculum, Diagram, Experiment, Poetics, Terms|Tags: |